As a first-time exhibitor among more than 1,460 companies from 40 different countries, we have been preparing for Baselworld since the early stages of our company’s formation. As the world’s biggest event for the luxury watch and jewelry industry, this long-awaited fair is what set the stage for LuxeFoil™.
Our PR and marketing campaign was devoted to developing our brand, designing our website, creating gorgeously designed product shots, filming and producing an introductory video, designing our booth at Baselworld, creating email and banner campaigns, sending out press releases, attracting media attention, ramping up our social media, and producing high-end packaged marketing samples to deliver luxury watch executives in Europe prior to attending Baselworld. All told, it was six months of preparation preceded this weeklong event.
Being at Baselworld was an eye-opening experience. We have met and developed contacts among professionals from widely acclaimed watch brands and editors of magazines for watch enthusiasts. This trade show isn’t just about showcasing our designs, dedication, and capabilities. It is about making connections with others in the industry, learning more about the industry, and fostering relationships. The competition is what drives innovation and what keeps this industry afloat, next to our customers.
Our marketing efforts reach outside of Baselworld and we’re not just referring to social media. Connecting the heritage as an aerospace supplier, we had our Space Gals pass out coffee and marketing materials around Basel, Switzerland. And in case you missed it, here is a bit more insight as to why we chose Space Gals.
We have had the pleasure of speaking with number of watch firms, and had lively discussions about how LuxeFoil™ could best be used. We also met several retailers like Watch Obsession.. Editors from WatchTime, CatchUp, WatchPro, Katterwe Press, Watching Magazine, and Accessories Magazine have also stopped by our booth. We even made it into the Baselworld Daily News.
It was great to meet new contacts during Baselworld 2013. With our PR and marketing efforts combined with our technologically advanced and breathtakingly beautiful materials, we hope to have had made an impression in this industry and to contribute to this market.